{"id":10010,"date":"2024-12-10T20:27:30","date_gmt":"2024-12-10T19:27:30","guid":{"rendered":"https:\/\/extali.eu\/docs\/2-behandlungsprozess\/2-1-planung-des-behandlungsangebotes\/2-1-07-marketing-der-krankenhausleistungen\/"},"modified":"2025-04-04T11:19:22","modified_gmt":"2025-04-04T09:19:22","slug":"2-1-07-marketing-of-hospital-services","status":"publish","type":"docs","link":"https:\/\/gutehospitalpraxis.de\/en\/handbuch\/2-behandlungsprozess\/2-1-planung-des-behandlungsangebotes\/2-1-07-marketing-der-krankenhausleistungen\/","title":{"rendered":"2.1.07 Marketing of hospital services"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"ziel_und_zweck\">Goal and purpose<\/h2>\n\n\n\n<p>Public relations work can be seen from the point of view of presenting and publicising hospital services. Not everyone relies on factual, dry information. Information must also be conveyed personally and vividly. Services must be communicated. Print media, TV, radio and the Internet should be used. Personal contacts with members of the press should be cultivated. Articles and statements should be given to the press by the hospital. Information must be target group-orientated.<\/p>\n\n\n\n<p>The management should compare the services offered by other hospitals, doctors' practices or other healthcare facilities in its care area with its own range of services and endeavour to achieve an appropriate relationship.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anwendungsbereich\">Area of application<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beschreibung\">Description of the<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dokumentation\">Documentation<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ressourcen\">Resources<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zustaendigkeit_und_qualifikation\">Responsibility and qualification<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hinweise_und_anmerkungen\">Notes and comments<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mitgeltende_unterlagen\">Applicable documents<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"literatur\">Literature<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"begriffe\">Terms<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anlagen\">Attachments<\/h3>\n\n\n\n<p>No attachments<\/p>","protected":false},"excerpt":{"rendered":"<p>Ziel und Zweck Die \u00d6ffentlichkeitsarbeit kann unter dem Gesichtspunkt der Darlegung und Bekanntmachung der Krankenhausleistungen gesehen werden. Nicht alle Menschen st\u00fctzen sich auf sachlich-d\u00fcrre Informationen. Information muss auch pers\u00f6nlich und plastisch vermittelt werden. Leistungen m\u00fcssen kommuniziert werden. Einzusetzen sind Print-Medien, TV, Rundfunk und Internet. Pers\u00f6nliche Kontakte zu Presseleuten sollen gepflegt werden. Beitr\u00e4ge und Stellungnahmen sollen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9996,"menu_order":7,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_badge":[],"class_list":["post-10010","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"author_avatar":"https:\/\/secure.gravatar.com\/avatar\/c6b2616140d9fcd6a1c5d6d2ebbf43422308c9322c032ef03f88ec3235855dcf?s=96&d=mm&r=g","author_name":"admin","_links":{"self":[{"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs\/10010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/comments?post=10010"}],"version-history":[{"count":1,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs\/10010\/revisions"}],"predecessor-version":[{"id":14363,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs\/10010\/revisions\/14363"}],"up":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs\/9996"}],"wp:attachment":[{"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/media?parent=10010"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/doc_tag?post=10010"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/doc_badge?post=10010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}