{"id":10807,"date":"2024-12-11T14:46:53","date_gmt":"2024-12-11T13:46:53","guid":{"rendered":"https:\/\/extali.eu\/docs\/4-informationswesen\/4-2-kommunikation-und-marketing\/4-2-11-das-krankenhaus-in-der-oeffentlichkeit\/"},"modified":"2025-01-31T22:40:05","modified_gmt":"2025-01-31T21:40:05","slug":"4-2-11-the-hospital-in-the-public-eye","status":"publish","type":"docs","link":"https:\/\/gutehospitalpraxis.de\/en\/handbuch\/4-informationswesen\/4-2-kommunikation-und-marketing\/4-2-11-das-krankenhaus-in-der-oeffentlichkeit\/","title":{"rendered":"4.2.11 The hospital in the public eye"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"ziel_und_zweck\">Goal and purpose<\/h2>\n\n\n\n<p>The hospital's public relations work serves to present the hospital to the outside world and to communicate with the hospital's employees. The hospital must actively shape its public image. The media of communication can be the local press, radio, television, video films, the homepage on the Internet, but also the hospital radio station and the internal newsletter. The hospital should establish appropriate and easily accessible means of communicating with patients, such as a telephone announcement service, brochures, notices, information on medical treatments, maintaining close contact with referring doctors, initiating reports in newspapers or in neighbourhood groups (associations, self-help groups), offering open days. <\/p>\n\n\n\n<p>The communication content must be regularly checked to ensure that it is up-to-date and clear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anwendungsbereich\">Application<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beschreibung\">Description of the process<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beschreibung\">Risks<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dokumentation\">Resources <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Material<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Time required<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ressourcen\">Documentation<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zustaendigkeit_und_qualifikation\">Responsibility and qualification<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hinweise_und_anmerkungen\">Notes and comments<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mitgeltende_unterlagen\">Applicable documents<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"literatur\">Validation documents<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"begriffe\">Terms<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anlagen\">Attachments<\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ziel und Zweck Die \u00d6ffentlichkeitsarbeit des Krankenhauses dient der Darstellung nach au\u00dfen und der Kommunikation mit den Mitarbeitern des Krankenhauses. Das Krankenhaus muss aktiv sein Bild in der \u00d6ffentlichkeit gestalten. Die Medien der Kommunikation k\u00f6nnen die lokale Presse, Rundfunk, Fernsehen, Video-Filme, die Homepage im Internet, aber auch der Krankenhaussender und das interne Mitteilungsblatt sein. Das [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10785,"menu_order":47,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_badge":[],"class_list":["post-10807","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"author_avatar":"https:\/\/secure.gravatar.com\/avatar\/c6b2616140d9fcd6a1c5d6d2ebbf43422308c9322c032ef03f88ec3235855dcf?s=96&d=mm&r=g","author_name":"admin","_links":{"self":[{"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs\/10807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/comments?post=10807"}],"version-history":[{"count":1,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs\/10807\/revisions"}],"predecessor-version":[{"id":14976,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs\/10807\/revisions\/14976"}],"up":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/docs\/10785"}],"wp:attachment":[{"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/media?parent=10807"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/doc_tag?post=10807"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/en\/wp-json\/wp\/v2\/doc_badge?post=10807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}