{"id":9455,"date":"2024-12-10T19:23:53","date_gmt":"2024-12-10T18:23:53","guid":{"rendered":"https:\/\/extali.eu\/docs\/gute-hospitalpraxis\/1-kontext-des-krankenhauses\/1-3-mitarbeiter\/1-3-23-auftreten-in-der-oeffentlichkeit-corporate-identity\/"},"modified":"2025-11-11T11:05:41","modified_gmt":"2025-11-11T10:05:41","slug":"1-3-23-imagen-publica-identidad-corporativa","status":"publish","type":"docs","link":"https:\/\/gutehospitalpraxis.de\/es\/handbuch\/1-kontext-de-krankenhauses\/1-3-mitarbeiter\/1-3-23-auftreten-in-der-oeffentlichkeit-corporate-identity\/","title":{"rendered":"1.3.23 Imagen p\u00fablica (identidad corporativa)"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"ziel_und_zweck\">Objetivo y finalidad<\/h2>\n\n\n\n<p>Puede exigirse a los empleados que presenten el hospital al p\u00fablico de acuerdo con determinadas directrices. A tal fin, deben acordarse normas con los representantes del personal y plasmarse en convenios. En ellas puede establecerse que las opiniones y declaraciones sobre determinados temas s\u00f3lo pueden expresarse en p\u00fablico con moderaci\u00f3n, en absoluto o s\u00f3lo por parte de determinadas personas (c\u00edrculos), que debe respetarse un determinado c\u00f3digo de vestimenta o que deben utilizarse determinados medios de presentaci\u00f3n, como membretes, el logotipo del hospital, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anwendungsbereich\">\u00c1mbito de aplicaci\u00f3n<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beschreibung\">Descripci\u00f3n de la<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dokumentation\">Documentaci\u00f3n<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ressourcen\">Recursos<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zustaendigkeit_und_qualfikation\">Responsabilidad y cualificaci\u00f3n<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hinweise_und_anmerkungen\">Notas y comentarios<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mitgeltende_unterlagen\">Documentos aplicables<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"literatur\">Literatura<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"begriffe\">T\u00e9rminos<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anlagen\">Archivos adjuntos<\/h3>","protected":false},"excerpt":{"rendered":"<p>Ziel und Zweck Von den Mitarbeitern kann verlangt werden, da\u00df sie das Krankenhaus in der \u00d6ffentlichkeit bestimmten Vorgaben entsprechend darstellen. Dazu sind Regelungen zu treffen, die mit der Personalvertretung abgestimmt und in Vereinbarungen niedergelegt werden sollen. Darin kann geregelt werden, da\u00df Meinungen und Mitteilungen zu bestimmten Fragen in der \u00d6ffentlichkeit nur zur\u00fcckhaltend, gar nicht oder [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9327,"menu_order":65,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_badge":[],"class_list":["post-9455","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"author_avatar":"https:\/\/secure.gravatar.com\/avatar\/c6b2616140d9fcd6a1c5d6d2ebbf43422308c9322c032ef03f88ec3235855dcf?s=96&d=mm&r=g","author_name":"admin","_links":{"self":[{"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/docs\/9455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/comments?post=9455"}],"version-history":[{"count":1,"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/docs\/9455\/revisions"}],"predecessor-version":[{"id":14000,"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/docs\/9455\/revisions\/14000"}],"up":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/docs\/9327"}],"wp:attachment":[{"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/media?parent=9455"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/doc_tag?post=9455"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/es\/wp-json\/wp\/v2\/doc_badge?post=9455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}