{"id":10807,"date":"2024-12-11T14:46:53","date_gmt":"2024-12-11T13:46:53","guid":{"rendered":"https:\/\/extali.eu\/docs\/4-informationswesen\/4-2-kommunikation-und-marketing\/4-2-11-das-krankenhaus-in-der-oeffentlichkeit\/"},"modified":"2025-01-31T22:40:05","modified_gmt":"2025-01-31T21:40:05","slug":"4-2-11-lhopital-dans-le-public","status":"publish","type":"docs","link":"https:\/\/gutehospitalpraxis.de\/fr\/handbuch\/4-informationswesen\/4-2-kommunikation-und-marketing\/4-2-11-das-krankenhaus-in-der-oeffentlichkeit\/","title":{"rendered":"4.2.11 L'h\u00f4pital dans l'opinion publique"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"ziel_und_zweck\">Objectif et but<\/h2>\n\n\n\n<p>Les relations publiques de l'h\u00f4pital servent \u00e0 la repr\u00e9sentation vers l'ext\u00e9rieur et \u00e0 la communication avec les collaborateurs de l'h\u00f4pital. L'h\u00f4pital doit activement fa\u00e7onner son image aupr\u00e8s du public. Les supports de communication peuvent \u00eatre la presse locale, la radio, la t\u00e9l\u00e9vision, les films vid\u00e9o, la page d'accueil sur Internet, mais aussi la cha\u00eene de t\u00e9l\u00e9vision de l'h\u00f4pital et le bulletin d'information interne. L'h\u00f4pital doit mettre en place des moyens appropri\u00e9s et facilement accessibles pour communiquer avec le patient, tels qu'un service d'accueil t\u00e9l\u00e9phonique, des brochures, des communiqu\u00e9s, des informations sur les traitements m\u00e9dicaux, maintenir un contact \u00e9troit avec les m\u00e9decins traitants, initier des reportages dans les journaux ou dans les groupes de voisinage (associations, groupes d'entraide), proposer des journ\u00e9es portes ouvertes. <\/p>\n\n\n\n<p>Les contenus de communication doivent \u00eatre r\u00e9guli\u00e8rement v\u00e9rifi\u00e9s pour s'assurer qu'ils sont \u00e0 jour et sans ambigu\u00eft\u00e9. faire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anwendungsbereich\">Application<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beschreibung\">Description du d\u00e9roulement<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beschreibung\">Risques<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dokumentation\">Ressources <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Mat\u00e9riau<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Temps n\u00e9cessaire<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ressourcen\">Documentation<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zustaendigkeit_und_qualifikation\">Comp\u00e9tence et qualification<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hinweise_und_anmerkungen\">Remarques et commentaires<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mitgeltende_unterlagen\">Documents \u00e0 joindre<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"literatur\">Documents de validation<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"begriffe\">Termes<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"anlagen\">Placements<\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ziel und Zweck Die \u00d6ffentlichkeitsarbeit des Krankenhauses dient der Darstellung nach au\u00dfen und der Kommunikation mit den Mitarbeitern des Krankenhauses. Das Krankenhaus muss aktiv sein Bild in der \u00d6ffentlichkeit gestalten. Die Medien der Kommunikation k\u00f6nnen die lokale Presse, Rundfunk, Fernsehen, Video-Filme, die Homepage im Internet, aber auch der Krankenhaussender und das interne Mitteilungsblatt sein. Das [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10785,"menu_order":47,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_badge":[],"class_list":["post-10807","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"author_avatar":"https:\/\/secure.gravatar.com\/avatar\/c6b2616140d9fcd6a1c5d6d2ebbf43422308c9322c032ef03f88ec3235855dcf?s=96&d=mm&r=g","author_name":"admin","_links":{"self":[{"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/docs\/10807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/comments?post=10807"}],"version-history":[{"count":1,"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/docs\/10807\/revisions"}],"predecessor-version":[{"id":14976,"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/docs\/10807\/revisions\/14976"}],"up":[{"embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/docs\/10785"}],"wp:attachment":[{"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/media?parent=10807"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/doc_tag?post=10807"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/gutehospitalpraxis.de\/fr\/wp-json\/wp\/v2\/doc_badge?post=10807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}