4.2.15 Visual communication (corporate design)

1 Aim and purpose

The layout of all documents used externally and internally, such as forms, letters and reports, must be standardised in order to increase recognition value. A uniform, recognisable identity (corporate design) can be achieved through colours (combinations), logo, uniforms and design

All written documents of the hospital should have a standardised design. This includes the use of figurative marks, lettering, letters, flyers, invitations, notices, inscriptions, etc. For copyright reasons, only lettering, images, symbols etc. that the hospital has acquired the right to use may be used. These are used to create templates in WORD for business letters, faxes, communications, minutes, internal communications, invitations, memos, brief information, etc.

2 Application

All written documents of the hospital and its facilities.

3 Description of the procedure

3.1 Standardised design of correspondence

A standardised design is being sought for the Institute's written documents. To this end, templates are created in WORD for business letters, faxes, notifications, minutes, internal communications, invitations, memos, brief information sheets, etc.
They are stored as *.dot files.
A basic form can initially be created as a form. The basic form is printed in colour.
Media-compatible versions of the basic form are created (letter, fax or handwritten message).
The basic form is modified for the department with telephone number, sender, etc. Letters and faxes are only saved if the address can be used for another document. The surname of the addressee is used as the file name.

4 Documentation

Manual for the corporate design

5 Time required

3 hours per form in correspondence

6 Responsibility

7 Notes and comments

8 Applicable documents

8.1 Literature

8.2 Terms

9 Systems