2.1.07 Marketing of hospital services Estimated reading: 1 minute 689 views Authors Goal and purpose Public relations work can be seen from the point of view of presenting and publicising hospital services. Not everyone relies on factual, dry information. Information must also be conveyed personally and vividly. Services must be communicated. Print media, TV, radio and the Internet should be used. Personal contacts with members of the press should be cultivated. Articles and statements should be given to the press by the hospital. Information must be target group-orientated. The management should compare the services offered by other hospitals, doctors' practices or other healthcare facilities in its care area with its own range of services and endeavour to achieve an appropriate relationship. Area of application Description of the Documentation Resources Responsibility and qualification Notes and comments Applicable documents Literature Terms Attachments No attachments 2.1 Planning the treatment programme - Previous 2.1.06 Contact with other healthcare organisations Next - 2.1 Planning the treatment programme 2.1.08 Participation in outpatient care
